Alexander Ridha started producing and DJing at a young age. He supported Felix Da Housecat and DJ Hell under his previous pseudonym, Kid Alex. He was awarded the Independent Music Award in 2010 as well as the Best Electronic Artist award on Beatport for three consecutive years. His sound is unique and different, crossing over hip-hop with disco, as well as house.
It was in 2004 that Ridha released his first EP entitled “The Bomb/Boy New” under International Deejay Gigolo Records but shortly after, decided in later releases to maintain his freedom and establish his own label in 2005. He released his first full-length studio album, “Oi Oi Oi” in September 2007, and his sophomore album entitled “Power” between October 1st and October 17th 2009 in various countries from Japan to the UK, Belgium to the USA and Canada.
He was always gaining the attention of artists and new fans, building up his following over time, especially from remixes of works by David Lynch, N.E.R.D, Depeche Mode, Snoop Dogg, Daft Punk and more. He also had the opportunity to work with Kelis, Kano, The Black Eyed Peas and BIGBANG. It was his third studio album; “Out of the Black” released on October 16th 2012 that featured international superstar Snoop Dogg on the track “Got It”.
He broadened his horizons further embarking on a collaborative project with New York band, Scissor Sisters. He also formed a side project with Skrillex called Dog Blood. They performed at the 2013 Miami Ultra Music Festival.
In 2014, he did a composition for a German movie called Who Am I – No System Is Safe. He also released a remix album of “Out of the Black”.
It may be a cliché, but it's true- Germany loves techno, electronica, and really any kind of dance music. It's no surprise then, that it's also the birthplace of explosive house music maestro Alexander Ridha, aka Boys Noize- the talented producer/ DJ/ mixing genius who's been lighting up the scene since 2005.
Seeing Boys Noize live is an experience you won’t ever forget. While the multi-talented dance guru has remixed songs by big names such as N.E.R.D, Snoop Dogg and Daft Punk in his DJ sets, when he performs his live show, it is largely comprised of his own music, such as the blast-beating 'Oi Oi Oi', released with full artistic freedom on his own imprint, BoysNoize Records.
Electronic dance music fans will know that Boys Noize shows are always fresh, electrifiyingly bass-laden, and an exhilaratingly unique rave experience. Boys Noize continues to tour frequently, and it's no surprise that his banging blend of synth, awesomely obscure sampling and arm-waving choruses make him a summer festival favourite.
When I saw Boys Noize at the Berlin Festival in 2011, he certainly lived up to his reputation and the expectations of the gigantic crowd of fans. The searing, frenetic beats and intensely heavy bass of the close-to-two-hour set left the pumped-up crowd elated, and screaming for more after the curtain fell. If you're planning on dancing your socks off at a festival this summer, don't miss Boys Noize!