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Born in the American midwest of Chicago, Illinois, Soulja Boy moved to Atlanta, Georgia when he was six and later Batesville, Mississippi at age 14. It was in Mississippi that Way immersed himself in rap music and culture and began recording his ideas, some of which the rapper uploaded in 2005 on the website SoundClick. Soulja Boy’s debut album “Unsigned & Still Major” was independently released on Palmtree Productions in March 2007 and by May that year his single “Crank That (Soulja Boy)” was receiving steady radio play.
The rapper subsequently inked a deal with Interscope Records and had his single “Crank That” appear on the Emmy-Award winning TV series “Entourage”. The single went on to top the Billboard 200, and made way for Soulja Boy’s major-label debut “souljaboytellthem.com”, which peaked at No. 4 on the Billboard 200. Despite critical reviews from the musical press, the record sold remarkably well aided by the subsequent singles “Soulja Girl”, “Yahh!”, and “Donk”.
Soulja Boy’s sophomore full-length “iSouljaBoyTellem” was issued in December 2008 once again earning disappointing reviews despite popular singles. The record’s lead single “Bird Walk” charted at No. 40, followed by the Billboard Hot 100 No. 3 single “Kiss Me Thru the Phone”. The rapper subsequently embarked on his debut headlining tour entitled “America’s Most Wanted”, and began increasingly to tour the world over. The studio album “The DeAndre Way” followed in November 2010 however was marked by a lack of promotion and appropriate label consideration. Despite earning his best reviews to date and presenting a much more personal and candid album, the record charted at No. 90 on the Billboard 200.
The rapper’s next release, the mixtape “Smooky”, was released independently in 2010, after which he collaborated with rapper Young L on the mixtape “Mario & Domo vs. the World. The subsequent mixtape, 2013’s “Foreign”, sparked rumours suggestingg Soulja Boy was making a move to Cash Money Records, however the rapper’s fourth full-length “Loyalty” was ultimately released on his own label Stacks on Decks Entertainment.
Flocka Flame was born in South Jamaica, Queens, New York, but raised in Atlanta after his family went on to settle there; unlike many of his contemporaries, though, his isn’t quite a rags to riches tale. Indeed, his mother actually managed Gucci Mane for a while, and is the CEO of a management company that has also, at some point, counted the likes of Nicki Minaj and French Montana amongst its clients. That, in itself, leaves Flocka Flame in an unusual position; his comfortable upbringing was likely never going to provide him with much in the way of material with which to base his records around, but then again, he’s never really been one to play the traditional hip hop game; after all, how many rappers, like Flocka Flame did in 2011, would pose nude for PETA to protest the killing of animals for the purpose of wearing fur?
His debut record, “Flockaveli”, involved complex lyrical themes and genuine, unabashed aggression across the course of its hour-plus running time, and tracks like “Hard in da Paint” and “No Hands” made a name for Flocka Flame. Since then, his career has unfolded in soap opera style - he made a record, “Ferrari Boyz”, with Gucci Mane before going on to become embroiled in a very public - and recently-resolved - spat with him, and his live performances have taken him everywhere from supporting Drake on tour to playing at the legendary Reading and Leeds Festivals in the UK. He’s now set to release two new albums - both the much delayed “Flockaveli 2” and a new EDM record, “Turn Up God.”
It seems bizarre to think that Soulja Boy - Soulja Boy Tell ‘Em, to give him his full street name, or DeAndre Cortez Way as he’s known at home - has only just turned twenty-four; he seems to have been around an age, with his global smash ‘Crank That (Soulja Boy)’ topping the charts in the U.S. and falling just short, at number two, in the UK, as long ago as 2007. He made a ton of cash of the back of that success, too, placing eighteenth on Forbes’ list of Hip Hop Cash Kings in 2010 with seven million dollars in earnings. His debut record went platinum, but the two follow-ups have failed to meet with as much success; you have to think that his fourth album, due later this year, could be make-or-break for the rapper. He’s continued to play live in the years since, performing tracks like ‘Turn My Swag On’ whilst flanked by a frankly unnecessary entourage and with little sign of anything in the way of a backing band, there have been accusations of his gigs amounting to little more than glorified karaoke. He’s likely to go all out on promotion for the new album, though, so expect his first UK dates in three years to follow shortly.
Waka Flocka Flame - not, you’ll be shocked to learn, his birth name - is actually representative of something that’s pretty rare in hip hop nowadays; an artist who’s captured the attention of the mainstream without either steadfast adherence to current trends, or the backing of a high-profile hip hop label or movement. Instead, he was allied to 1017 Brick Squad with fellow underground stars Gucci Mane and French Montana, and has gone from strength to strength since signing to Warner Bros. in 2009; his debut record, Flockaveli, peaked at six in the U.S., with follow-up Triple F: Friends, Fans and Family also making the top ten. Recently, he and Mane have been locked in a high-profile feud, but that hasn’t stopped Flocka touring prodigiously; his appearances at a slew of European festivals last summer, including Reading and Leeds here in the UK, earned him plenty of plaudits, as he combined the musicianship that his records deserve - a full live band saw to that - with the kind of chaos that any good hip hop show really needs; flanked by an entourage, he ran through his biggest hitters - including tracks from his Mane collaboration Ferrari Boyz - to a feverish reception from the crowd. With Flockaveli 2 set to drop later this year, new UK dates before long look a certainty.